If it's Mattel, it's hell
Cell phone marketers calling all preteens - Yahoo! News
By Laura Petrecca, USA TODAY Tue Sep 6, 8:59 AM ET
Forget the Barbie Dream House. Today's 9-year-old wants her own cell phone - and Mattel will be happy to provide one.
Complete with gender bias and an expensive toy that breaks the first time you use it.
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